From the original iMac which had no floppy drive and the iPhone 7 ditching the headphone jack, to the 2012 MacBooks with only USB Type-C, Apple's quest for minimalism has often upset its customers. Users quickly reported issues with the redesigned keys, which suddenly became susceptible to damage from something as small as dust getting under the keys.Ĭharacters repeated unexpectedly, failed to appear, or keys felt 'sticky' and did not respond in a consistent manner.Apple is no stranger to wiping the slate clean ditching its own standards and designs even at the height of their popularity because it thinks something better is around the corner. The 'scissor' mechanism under each key was replaced with butterfly switches in a bid to make the laptops thinner and lighter. In any case, no one at the team expected Apple to actually keep the name – but Siri lived on.īack in 2015, Apple made a major change to the way its MacBook keyboard works – but the move quickly backfired.'Some liked the resemblance to SRI, which was the research institute that ran the CALO project.'.

'I also liked the fact that it was the reverse of Iris, a software system I helped build as part of the CALO project which Siri was spun out of.'For me, Siri, which means 'secret' in Swahili, was a tip of the hat to our pre-named days when we began as.'Dag Kittlaus, our Norwegian-American CEO, once considered using Siri as the name of his child and liked the Norse meaning 'beautiful woman who leads you to victory'.Writing in Forbes, he said: 'Once Siri became the leading candidate, everyone on the team had their own favourite explanation of the meaning.Siri co-creator Adam Cheyer said the name Siri was picked because it's 'easy to remember, short to type, comfortable to pronounce, and a not-too-common human name'.No one has ever revealed who came up with Siri, but we do know why it was chosen.The tech was eventually bought up by Apple for the iPhone, but Apple had no say over the name.It was actually a spin-off project from the SRI International Artificial Intelligence Center.Although the virtual Siri assistant lives on every iPhone, it wasn't actually created by Apple.Here's the origin story of Apple's AI assistant.

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